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COMPANY PROFILE -Ocado
Business Sector :Retail, Online Food and Grocery
Operating Geography :Europe, United Kingdom
About Ocado :
- A pest analysis can’t assure you of the consistency in the external matters. In a pestel analysis, you consider all the factors extensively. You conduct an analysis to cut down the uncertainty about the external and internal factors. At best, you may have assurity of the internal operations of your company running as per the plan.
- Paris, 09 December 2020,Casino Group announces the launch of a transaction aimed at strengthening its liquidity until end-2023, reducing bond debt and extending its average maturity.The.
Ocado’s mission statement as per their annual report published in 2018 states that “Powered by fresh thinking, we strive for new and improved ways to deliver the world’s most advanced end-to-end online shopping and delivery solutions. We are built for this – nobody does it better.”
Ocado Revenue :
SWOT analysis is a vital strategic planning tool that can be used by Casino managers to do a situational analysis of the firm. It is a useful technique to understand the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Casino is facing in its current business environment.
£1,463.8million – FY ending 03rdDecember 2017
£ 1,271.0 million – FY ending 27thNovember 2016
Competitive Analysis of Ocado
| 1. Strong technology platform and proprietary software 2. Ocado’s expansion of own brand range 3. Competitive pricing and wide range of grocery on offer 4. Partnerships with strong brands such as Morrisons, Waitrose and Carrefour | 1. Operations dependent on revolving credit facilities and debt 2. Exposure to a single market and relatively small scale considering the overall UK grocery market |
| 1. Expansion by replicating the business model in other lucrative European markets 2. Technology investments to enhance capabilities and competitive advantage 3. Licensing of robotics enabled automated warehouse platform | 1. Brexit may cause economic slowdown reducing consumer spending 2. Competition from online retail giants such as Amazon Fresh 3. Intense price-wars across grocery retail sector eroding margins |
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Detailed SWOT Analysis of Ocado
Strength
1. Strong technology platform and proprietary software: Ocado has unique end-to-end operating solution with its own proprietary technology, Ocado Smart Platformwhich supports its online retail operations as well as of its partners such as Morrisons. The platform provides customizable solutions depending on the retailer-partner’s specific requirements.Other features such as general merchandise, loyalty schemes orgrocery range extensions can also be integrated into the platform. Online is forecast to be the fastest growing channel in UK grocery segment and as the retail business grows the platform can be scaled whilst achieving cost efficiencies. Ocado is well positioned to ride the growth and the company is implementing continuous incremental innovations on the Ocado Smart Platform in a “live retail”environment to further drive efficiencies for its customers and partners.
2. Ocado’s expansion of own brand range: Over the last few years from 2013 to 2018, Ocado has majorly focused on developing and expanding its own in-house brand and private labels to strengthen its brand presence. Further according to the Rabobank, which is a food and agro focused organization, frozen food will be the next growth driver in online grocery. In line with trend, Ocado also launched its own frozen food range 2015.
3. Competitive pricing and wide range of grocery on offer: One of the Ocado’s major strength and success factor has been the competitive and transparent pricing policy. The grocery retailer price matches its products with Tesco, the market leader and if there are any variances, the customers get refunds in form of vouchers. Further Ocado provides a broad range of products on its Ocado.com webshop through its 48,000+ SKUs (Stock Keeping Units) and with no physical stores, the grocer does not need to worry about online/offlineSKU alignment. The products range from national brands, private-label products as well as niche and specialty brands
4. Partnerships with leading retail brands in UK and Europe: Ocado has entered into partnerships and alliances with leading European retailers such asMorrisons, Waitrose and Groupe Casino. With Waitrose, Ocado has a product souring partnership till 2020 while with Groupe Casino, Ocado has signed a deal in 2018 to develop the Ocado Smart Platform in France. In 2017, Ocdaoalso launched its Ocado Solutions store picking capabilitywith Morrisons.com. These partnerships and alliances are providing Ocado the requited leverage for expanding and strengthening its market presence.
Weakness
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Opportunity
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Threat
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Ocado SWOT and PESTLE Analysis - SWOT & PESTLE.COM
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Ocado SWOT and PESTLE Analysis
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Analyse Pestel Groupe Casino De La
Par gabwek • 20 Juin 2017 • Étude de cas • 4 791 Mots (20 Pages) • 622 Vues
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INTERNATIONAL MARKETING REPORT
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KOUAME GABWE
Summary
- Introduction: Why this choice?
- The company in France
- Overall presentation
- External analysis
- Internal analysis
- Macro analysis: PESTEL
- Micro analysis: Porter’s 5 forces
- SWOT
- The targeted country
- The choice of the targeted country
- General analysis of the market
- Macro analysis
- Micro analysis
- Synthesis of opportunities and Threats
- The demand
- Consumer’s profile
- Consumption habits
- Information channels
- Distribution channels
- The competitive environment
- Local competitors and International competitors
- Substitute products and new entrants on the market
- Conclusion and recommendations: Shall they implant the company in Ivory Coast
- Sources
International Marketing Perspectives
Why this choice ?
Carrefour is a big French group of the retail sector.
Carrefour was born in 1959 of a meeting within the 'Gagmi' (grouping purchases large independent stores), between two families Fournier owner of a large new store in Annecy, and Defforey owner of a service food. Carrefour opened its first supermarket in Annecy, Haute-Savoie.
Carrefour invents a new concept of trade: the hypermarket. Opening of the first hypermarket Carrefour to Sainte-Geneviève-des-bois (Essonne), with 2500 m ² of surface, 12 boxes and 400 parking spaces.
The group Carrefour leaned, at first, on hypermarkets to stand out(be imperative) on the scene of the mass-market retailing, but it also is to diversify and is also present in the sector of supermarkets, with brands as Champion or Market Carrefour, in that of the hard-discount store, with Dia and Ed, in that of the convenience store, with Shopi and 8- huit, as well as in that of the financial products, through the services Pass, proposing any sorts of offers: payment cards, loans, insurances, savings.
I chose Carrefour because it symbolizes for me the idea ' to Answer the need for the customers '. That is a hypermarket, which knew always how to adapt its offer to the needs for their customers additionant a good value for money. While gathering the sale of foodstuffs and non food on the same platform.
Where the group Carrefour becomes established he revitalizes the city and the life, he creates places of animation.
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The company in France
External Analysis
Analysis of the offer
Carrefour is a distributor assuring the marketing of products as well as many more functions such as the transport, the storage, the setting-up of the on shelf products.
The brand proposes to the customers of convenience goods, food and non food (articles of do-it-yourself) but also a multitude of services (banks, travel) and this through stores of types(chaps) and variable sizes.
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Strategic group :
Carrefour Group: (Carrefour Market/city/contact/montagne/express, Shopi, Marcheplus, 8-Huit, Proxi, Promocash)
Leclerc Group: (Services stations, Leclerc/Jardi, Brico,etc..)
Les Mousquetaires Group : (Intermarché, Neto, BricoMarche, Roady, Poivre Rouge.)
Casino Group : (Géant, Monoprix, Spar, Cdiscount.com, Franprix, Vival, Leader Price, Naturalia)
Auchan Group : Simply Market, Immochan, Atak supermarket, Oney banque accord, Chronodrive, Alinéa.
Système U Group : Hyper U, Super U, Marche U, Utile.
Provera Group : Cora, Match, Houra, Maximo, Francap, Migros.
This graph reflects the situation concerning the competitors on the retail industry, however at the moment some light reduction are effective for all groups, it is of in the economic crisis.
We see that Carrefour lost over the period 1,7 points of percentage.
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Carrefour arrived behind Leclerc in terms of market share.
It is due to the average basket which fell, in the decreasing purchase rate and in the loss of the clientele to Carrefour Market ( 270000€ )
So in the loss of Coop Atlantique and Altis. The latter separated from Carrefour for the benefit of System U and Interwalked. '
In loser Coop Atlantique and Altis, the group Carrefour is mechanically going to give up (to sell) between 0,7 and 0,8 no market share ', calculate the site of information Lineaires.com
Leclerc represents the most dangerous competitor for Carrefour. Leclerc knew an increase of 1.1 points of his market shares.
Mr Leclerc, president of this group, plans even to become number 1 of the distribution(casting) in 2016.
So, the director anticipates a reduction in the basket of purchase of the consumers of 1 % consequent. By, according to the Expansion, the passionate president plans to keep a strategy of domination by the costs, to keep low prices all year long and at the same time to keep(guard) his customers.
For the Musketeers : an increase of 0,8 point of percentage, which was made possible grace(favor) the increase of the basket of purchase of the buyers (6€ over the period) and an increase of the clientele ( 81000 new homes).
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The Group Casino lowers 0,4 because of the reduction in the market shares of Leaderprice (0,1 %) and Franprix (0,1 %)
The group Auchan remains in little meadows stable.
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System U : knows an increase of 0,7 thanks to a recruitment of 400000 new homes.
ANALYSIS OF THE DEMAND
Quantitative demand
The demand corresponds to the intentions of purchase of the consumers.
The brands of the mass-market retailing address a wide public, and it is that in stores in themselves that we see a difference of range and a targeting of the population.
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